But instead of just feeding the figures to the individual, throw in a bit of gamification.

A question that will allow the individual to compare their perceived-self with their actual-self.

Perhaps this will lead to a small moment of clarity – and the disparity between what they believed and the truth might be enough to prompt further enquiry.

On top of this, you get to add some psychometric dimension to your profile of the individual. Not as easily retrieved from the projected-self of social media.