Aligning creative with the five-factor model of personality.
An introduction to this loosely-defined psychological concept.
Mapping some of today’s nudging territories (retitled).
Detailing a successful nudge within a police recruitment process.
Surmising why Accenture paid over the odds for this top-tier creative outfit.
Three disparate examples of data being intrinsic to the creative response.
Highlighting the in-roads automation is making on creativity.
Avoiding the pitfalls of taking consumer feedback at face value.
What these studies have brought to my creative thinking.