pubquote

mumBE

An introduction to this loosely-defined psychological concept.
3 mins

mumnudge2

Mapping some of today’s nudging territories (retitled).
4 mins

mumnotes

Detailing a successful nudge within a police recruitment process.
5 mins

mumpsychometric

Aligning creative with the five-factor model of personality.
6 mins

mummonkey

Surmising why Accenture paid over the odds for this top-tier creative outfit.
5 mins

creativebeauty

Three disparate examples of data being intrinsic to the creative response.
4 mins

mumart

Highlighting the in-roads automation is making on creativity.
4 mins

mumlisten

Avoiding the pitfalls of taking consumer feedback at face value.
4 mins

end